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Type designers could afford reclusion because distributors managed the reader relationship. AI hasn't disrupted that system; it's made it more efficient, at the designer's expense.
Type designers could afford reclusion because distributors managed the reader relationship. AI hasn't disrupted that system; it's made it more efficient, at the designer's expense.
The AI story in design is not primarily a creativity story. It is a labour story about who loses work first, who controls distribution, and which institutions can no longer justify what they were charging for.
AI is here now, and like every tool that expands access, it has triggered a familiar kind of panic. Designers are asking whether their jobs are at risk. Whether the work will disappear. Whether something essential is being lost. These
Of the pillars that shape contemporary design, identity may be the most difficult to interrogate. Craft can be critiqued. Commerce can be debated. Passion can be absorbed into labour politics. But identity feels different — harder to handle. It is lived