Cooked.

AI is here now, and like every tool that expands access, it has triggered a familiar kind of panic. Designers are asking whether their jobs are at risk. Whether the work will disappear. Whether something essential is being lost. These

Design Fundamentals: Identity

Of the pillars that shape contemporary design, identity may be the most difficult to interrogate. Craft can be critiqued. Commerce can be debated. Passion can be absorbed into labour politics. But identity feels different — harder to handle. It is lived